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Discover more about Swaine London's new products and heritage history.

EXPLORE THE HOUSE OF SWAINE

JOURNAL ENTRIES

Journey to Perfumery Excellence: Crafting the House of Swaine's Signature Candle Scents

The collaboration with Robertet wasn't merely a scent-finding mission; it was a harmonious partnership to encapsulate the soul of the House of Swaine in every flicker of the candle flame. 

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Personalise Your Heritage Piece - Swaine

Personalise Your Heritage Piece

The House of Swaine remains one of the most decorated umbrella manufacturers throughout the United Kingdom. Dating back to the 19th century, our Brigg umbrellas have long been cherished everyday ac...

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National Hat Day with Herbert Johnson - Swaine

National Hat Day with Herbert Johnson

  National Hat Day, observed on January 15th each year, is a delightful occasion that invites people from all walks of life to showcase their unique style and personality through a myriad of hats....

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Tom O'Dell On Swaine - Swaine

Tom O'Dell On Swaine

Tom O’Dell of Tom O’Dell Studios is a creative director, menswear stylist and brand consultant. We recently had a conversation in regards to our share appreciation for handcrafted heritage prod...

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Herbert Johnson and Indiana Jones and the Dial of Destiny - Swaine

Herbert Johnson and Indiana Jones and the Dial of Destiny

It is November 2018 and I’m in London at an intimate evening gathering listening to Deborah Nadoolman-Landis speak about her career as a costume designer. We are treated to a  couple of hours of w...

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Herbert Johnson - a Hatter, not a Milliner. - Swaine

Herbert Johnson - a Hatter, not a Milliner.

  While a milliner creates decorative headwear with the intent to embellish and adorn, a hatter creates headwear that serves a purpose. At Herbert Johnson, we specialise in the latter.  We have be...

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Indiana Jones - Swaine

Indiana Jones

Swaine's very own distinguished historic hatters, Herbert Johnson, created the hat of one of popular cinema's most enduring iconic heroes.

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Singin' in the Rain - Swaine

Singin' in the Rain

The master-craftsmen at Swaine created a two-piece "Brigg" Umbrella, with a whangee bamboo crook handle and a canopy covered in black silk.

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An Unsuspecting Treasure - Swaine

An Unsuspecting Treasure

A Horse Trainer pays a visit to No. 7, Piccadilly Arcade, in search of something special for his beloved, ahead of their 30th Wedding Anniversary. Upon placing his unwavering faith in the Shop Cler...

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