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Discover more about Swaine London's new products and heritage history.

house of swaine

Journal

CHOOSING YOUR FELT: RABBIT VS BEAVER

When selecting a hat, the choice of felt can significantly impact its appearance, durability, and performance. At Herbert Johnson, we craft hats using the finest rabbit and beaver felts, each with unique qualities that cater to different needs and preferences.

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BEHIND THE CRAFT

THE MAKING OF A HERBERT JOHNSON POET HAT

From raw materials to the finishing touches, the creation of our iconic Poet Hats at Herbert Johnson is a testament to the heritage of traditional hat-making and the dedication we have to both craft and sustainability.

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Bridle Leather vs. Calf Leather

When you step into the world of luxury leather goods at Swaine London, you’ll discover that we proudly use both bridle and calf leather in our handcrafted products. But what sets these leathers apart, and how do they cater to different styles and needs?

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Behind the Craft

the making of the salisbury folio

At Swaine, the art of crafting leather goods is steeped in tradition, innovation, and meticulous attention to detail. One of our standout creations, the Salisbury Document Case, is a testament to this legacy—carefully considered for professionals who appreciate quality and timeless design.

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Meet the Artist: Alexis Bruchon

At Swaine we have worked with a talented illustrator to make our rich history come to life. Alexis Bruchon is a French illustrator from Clermont-Ferrand, surrounding volcanoes where he draws his inspiration. 

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The Best Umbrella Types

Brigg & Co. have been royal umbrella makers since the company’s founding in the 19th century and remain the most decorated umbrella manufacturer in the UK.

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Crafting Signature Candles

In a quest for olfactory perfection, the House of Swaine embarked on an extraordinary journey to Robertet, nestled in the fragrant hills of Grasse, France.

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Tom O'Dell On Swaine

Tom O’Dell is a creative director, menswear stylist and brand consultant. We recently had a conversation in regards to our share appreciation for handcrafted heritage products.

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Personalise Your Heritage Piece

Personalised bags, umbrellas, and leather goods add to the uniqueness of your accessories while celebrating the history and tradition of British craftsmanship.

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A hatter, not a milliner

While a milliner creates decorative headwear with the intent to embellish and adorn, a hatter creates headwear that serves a purpose. At Herbert Johnson, we specialise in the latter.   

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The Year of the Dragon

The House of Swaine eagerly anticipates the Year of the Dragon, aligning with their family values of strength and resilience.

As Seen In: Singin' in the Rain

The master-craftsmen at Swaine created a two-piece "Brigg" Umbrella, with a whangee bamboo crook handle and a canopy covered in black silk, for one of cinema's best musical dance scenes of all time.

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As Seen In Indiana Jones

Swaine's very own distinguished historic hatters, Herbert Johnson, created the hat of one of popular cinema's most enduring iconic heroes.

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As Seen In: From Russia With Love

Swaine is famous for making bespoke luggage for Aston Martin owners, so of course, the company was more than obliging in producing 007's case too.

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