DISCOVER NEW IN
![Diana's Eton Folio - Navy [one of a kind] - Swaine Group Ltd](http://swaine.london/cdn/shop/files/HandpaintedEtonBlueFront.png?v=1788337573&width=2000)
![Diana's Eton Folio - Navy [one of a kind] - Swaine Group Ltd](http://swaine.london/cdn/shop/files/Handpainted_Eton_Blue_Flat_Lay.png?v=1788586092&width=2000)
Diana's Eton - Navy (one of a kind)
Sale price£2,200
Men's Hickory Umbrella - Jaguar Green
Sale price£620
Bakerboy - Jean Linen
Sale price£295
Key Holder - Jaguar Green
Sale price£600
Voyager Panama - Tobacco
Sale price£450
![Salisbury II - Havana [Pre - order] - Swaine Group Ltd](http://swaine.london/cdn/shop/files/SALISBURYII_HAVANA_ANGLE.png?v=1773412331&width=2000)
![Salisbury II - Havana [Pre - order] - Swaine Group Ltd](http://swaine.london/cdn/shop/files/SALISBURYII_HAVANA_FRONT.png?v=1773412333&width=2000)
Salisbury II - Havana
Sale price£1,950
Bakerboy - Sand Linen
Sale price£295
Special Edition 19" Oxford - London Tan
Sale price£3,300
17/09/2026
Inspiration Behind the New Collection
Swaine is introducing two new silhouettes and a fresh colour palette to the collection. Mayfair meets Malibu, bringing together two rather different worlds with more in common than one might expect.
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03/09/2026
Nature in Britain: Diana Maclean for Swaine
When something is crafted entirely by hand, the process is, naturally, a very human affair. Working with Diana Maclean, we have chosen to give these exceptional pieces a second life by hand painting the leather pieces.
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27/08/2026
The Swaine Story Behind Mary Poppins
Blending live action with animation, the film became an immediate British favourite bringing in 103 million at the box office and, much like a spoonful of sugar, has gone down rather well ever since.
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21/08/2026
A Stroll Down Bond Street: 300 Years of Style and Stories
A short history of how New Bond Street became one of London’s most fashionable addresses, told through the characters and curious tales that shaped it. From Georgian dandies to royal wagers, discover the stories behind the street Swaine now calls home.
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14/08/2026
The Rollable Panama: Pack, Roll, Go
From Ecuador to Panama and journeys across the world, discover the story behind an icon of travel. Swaine’s Rollable Panama brings that spirit of adventure to a hat designed to travel wherever you do.
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06/08/2026
The Unexpected History of the Fedora
Michelle, Herbert Johnson's Master Hatter, traces the fascinating history of the Fedora.
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31/07/2026
How Your Choice of Hat Can Keep You Cooler This Summer
Few fabrics can rival linen's extraordinary history or appeal. Worn for millennia and prized for its exceptional breathability, it remains the definitive choice for warm weather, inspiring our latest Linen Bakerboy collection.
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20/07/2026
Diana Maclean for Swaine: An Illustrated Heritage
Swaine is pleased to introduce its latest collaboration with Scottish leather artist Diana MacLean.
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06/07/2026
How Wimbledon Became a British Icon
From a modest lawn tennis match in 1877 to the pinnacle of global sport. Wimbledon has become more than a tournament, it is a legend. This blog dives into its incredible journey, traditions, and the modern stage it commands today.
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30/06/2026
Royal Ascot: Swaine and Friends
A day of racing with friends, old and new. Alongside The Gentleman's Journal, Swaine hosted a pre-racing luncheon for clients, who were impeccably outfitted in Herbert Johnson top hats before heading to the course.
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29/06/2026
The Art of Travel: A Swaine Guide to Choosing a Travel Bag
Travel well with Swaine's collection of handcrafted leather travel bags and accessories. From holdalls to backpacks, discover enduring companions that combine exceptional craftsmanship with considered design for every journey.
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19/06/2026
A Practical Guide to Choosing Your Next Handbag
Both practical and deeply personal, a handbag often reveals more about its owner than any item of clothing, reflecting her tastes, habits, and sense of style with confidence.
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10/06/2026
A Gift to Match His Character
Finding the perfect gift for your father can be challenging, but a thoughtful choice can show your appreciation. This guide explores ideas from Swaine to help you select a gift that matches your dad.
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22/05/2026
Beyond Trends: The Rise of Quiet Luxury
In a move away from fast fashion and logo-led design, modern style is increasingly defined by longevity, craftsmanship and natural materials. Leather, wool and other traditional fabrics are being re-embraced for their durability and ability to age well, reflecting a broader shift towards ...
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15/05/2026
Swaine Out of Hours: A Guide to London Pubs
Like the pubs themselves, our products are full of character. The question is how that character resonates with the city around them.
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08/05/2026
A Home Away From Home in Hollywood
Swaine’s new store at the Beverly Center marks an expansion into the United States, offering a space for consultations while celebrating a commitment to craftsmanship and heritage.
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29/04/2026
The Art of Styling for Transitional Seasons
From refined hats to protective umbrellas and considered leather essentials, true preparedness lies in pieces that balance function.
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22/04/2026
Notes from a Top Hat
Told from the point of view of a top hat at Royal Ascot where tradition is not merely observed but worn, shaped and upheld above the crowd in silk, ribbon and discipline.
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16/04/2026
The Social Code of the Hat
Hats are more than accessories. Even though etiquette is more relaxed today, hats still reflect society’s expectations and communicate style and awareness.
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08/04/2026
The Luxury Dispatch: Stately Homes
What makes a stately home truly grand? Historian Alice Loxton joins Tom Chamberlin to explore the world of Britain’s stately homes.
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