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Discover more about Swaine London's new products and heritage history.

Hat Best-sellers

Experience timeless style through Herbert Johnson's best sellers. Meticulously crafted, each headwear piece embodies enduring beauty.

We select the finest materials, ensuring every creation meets the highest standards of quality and craftsmanship.

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Destiny Poet - Nutmeg Rabbit - SwaineDestiny Poet - Nutmeg Rabbit - Swaine
Destiny Poet - Nutmeg Rabbit Sale price£495
Crusade Poet - Deep Sable Rabbit - SwaineCrusade Poet - Deep Sable Rabbit - Swaine
Crusade Poet - Deep Sable Rabbit Sale price£495
Promenade Panama - Warm Sand - Swaine Group LtdPromenade Panama - Warm Sand - Swaine
Promenade Panama - Warm Sand Sale price£295
Cairo Poet - Deep Sable Rabbit - SwaineCairo Poet - Deep Sable Rabbit - Swaine
Cairo Poet - Deep Sable Rabbit Sale price£495
Slim Cap - Navy Linen - SwaineSlim Cap - Navy Linen - Swaine
Slim Cap - Navy Linen Sale price£170
Strand Panama - Brown - SwaineStrand Panama - Brown - Swaine
Strand Panama - Brown Sale price£220
Verve - Camel Merino - SwaineVerve - Camel Merino - Swaine
Verve - Camel Merino Sale price£285
Newsboy Cap - Dark Grey Salt & Pepper - SwaineNewsboy Cap - Dark Grey Salt & Pepper - Swaine
Newsboy Cap - Dark Grey Salt & Pepper Sale price£220
Crusade Poet - Deep Sable Beaver - SwaineCrusade Poet - Deep Sable Beaver - Swaine
Crusade Poet - Deep Sable Beaver Sale price£695
Destiny Poet - Nutmeg Beaver - SwaineDestiny Poet - Nutmeg Beaver - Swaine
Destiny Poet - Nutmeg Beaver Sale price£695
Cairo Poet - Deep Sable Beaver - SwaineCairo Poet - Deep Sable Beaver - Swaine
Cairo Poet - Deep Sable Beaver Sale price£695
Driving Cap - Jaguar Green - SwaineDriving Cap - Jaguar Green - Swaine
Driving Cap - Jaguar Green Sale price£475
Essential Panama Toquilla Straw - White with Black Band - Swaine

Panama

Destiny Poet - Nutmeg Beaver - Swaine

Felt Hats

Craftsmanship

Enquire about customising a product to tailor it to you.

Servicing & Repairs

Offering repairs and restorations to ensure the longevity of your product.

Visit our Atelier Studio

Meet our artisans at our New Bond Street Atelier Studio.

APPOINTMENTS

Book an appointment to tour the workshop at New Bond Street. Book