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Discover more about Swaine London's new products and heritage history.

Article: EXPANDING OUR LEGACY: A MODERN EXPRESSION OF TIMELESS CRAFTSMANSHIP AT HERBERT JOHNSON

EXPANDING OUR LEGACY: A MODERN EXPRESSION OF TIMELESS CRAFTSMANSHIP AT HERBERT JOHNSON

At Swaine and Herbert Johnson, heritage and innovation go hand in hand, ensuring that every piece we create reflects the finest traditions of British craftsmanship while meeting the demands of the modern wardrobe. Our latest additions to the collection—The Baseball Cap, The Equestrian Cap, and The Bucket Hat—honour this legacy with contemporary versatility and flair, making them updated and essential accessories for refined everyday style, travel, and event dressing.

THE BASEBALL CAP: A CASUAL CLASSIC

A true wardrobe staple, the Herbert Johnson Baseball Cap redefines casual-wear with sophistication, promising both durability and comfort all year round. Featuring Herbert Johnson's signature blue satin lining it maintains our high-quality feel, with an adjustable strap for a perfectly tailored fit. Available in Black Leather, Black Cashmere, and Black & White Canvas, it seamlessly blends relaxed style with understated elegance, making it the perfect finishing touch for any ensemble. Whether worn with a tailored coat or a weekend blazer, this cap brings a polished touch to the everyday.

THE EQUESTRIAN CAP: A NOD TO OUR HERITAGE

Inspired by vintage equestrian helmets, this striking design is a bold statement piece, reimagined for contemporary wear. Handcrafted from lightweight black rabbit fur felt, the Equestrian Cap exudes both elegance and individuality. Unlined for a minimalist feel, it sits effortlessly within both casual and formal wardrobes, lending an air of refinement to any look. While not intended for function, its sculpted silhouette pays homage to heritage riding styles, offering a unique and confident addition to the modern city and country wardrobe.

THE BUCKET HAT: CHIC AND MODERN

A contemporary take on a beloved classic, the Herbert Johnson Bucket Hat is designed with versatility in mind. Available in black or brown lamb’s leather, black jacquard weave, or black and white cotton canvas, each variation is lined with Herbert Johnson's signature blue satin for a touch of quiet luxury. Whether navigating city streets or setting off on a weekend escape, this bucket hat offers effortless elegance. Its sleek design and refined materials make it a natural companion for those who appreciate understated sophistication and a stylish flair.

AN ONGOING LEGACY OF CRAFTSMANSHIP

With over 270 years of history, Swaine remains dedicated to the artistry of fine British craftsmanship. These new Herbert Johnson designs encapsulate that philosophy, bridging tradition with modernity in a way that feels both fresh and timeless.

“Herbert Johnson has always been about quality and craftsmanship—these new designs bring that heritage into the modern era,” – Carine de Koenigswarter, Chairman and CEO of Swaine.

These three new styles are now available for purchase in-store at Swaine’s locations on New Bond Street and Burlington Arcade, as well as online.

Explore the cap collection here and our bucket hats here, and discover a new direction for refined headwear.

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THE WHITEHALL: A Modern Take on a Traditional Design - Swaine Group Ltd

THE WHITEHALL: A Modern Take on a Traditional Design

At Swaine London, tradition and modernity coexist seamlessly in every piece we create. The Whitehall is a perfect example of this balance, drawing inspiration from the classic "doctor's bag" while ...

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CHOOSING YOUR BRIGG UMBRELLA: WHICH SIZE IS RIGHT FOR YOU? - Swaine Group Ltd

CHOOSING YOUR BRIGG UMBRELLA: WHICH SIZE IS RIGHT FOR YOU?

When choosing a Brigg umbrella at Swaine, you’re not just selecting a practical accessory; you’re investing in a piece of heritage, craftsmanship, and style. The size of the umbrella plays a crucia...

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