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Discover more about Swaine London's new products and heritage history.



Serving Royalty, the Nobility and Gentry for centuries.


The world of H.M. King George II was very different from that of today; however, it may be a comfort to know that some British qualities have endured.

Tracing its roots back to 1750, the oldest name in luxury goods continues to honour the finest time-tested traditional craftsmanship. At its core, SWAINE remains obligingly of service and looks forward to greeting its 21st Century Clients into the heart of Mayfair.


Being world-renowned for its exemplary service and quality of products, Swaine is one of the world's most decorated companies. Swaine has become more than just a brand and is today regarded as the British pinnacle of all things handmade.

Quietly serving the world's royal families, leaders and politicians, artists and entertainers since the mid-18th Century, the world of film has now popularised Swaine and continues to introduce the contemporary client into the world of British elegance.


Swaine products are made from the finest selection of natural and durable materials. The leather is sourced from English cattle and tanned and shaped in workshops using the bridle leather silage process. This allows the leather to age with grace and stand the test of time. Swaine is proud to offer sustainable and exclusive brands such as Brigg, Adeney and Herbert Johnson; all handcrafted in England and made to last for generations. Swaine is committed to preserving the environment and seeks to minimise its carbon footprint through material sourcing, design and distribution.