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Discover more about Swaine London's new products and heritage history.

For Him

Experience timeless sophistication in Herbert Johnson's men's collection. Each piece is stitched with precision using fine needles by skilled artisans, ensuring longevity and durability.

Hand-stitched hats not only exude lasting elegance but also withstand the test of time, ready for countless re-blockings and refurbishments.

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Verve - Grey Merino - Swaine Group LtdVerve - Grey Merino - Swaine
Verve - Grey Merino Sale price£285
Verve - Camel Merino - Swaine Group LtdVerve - Camel Merino - Swaine Group Ltd
Verve - Camel Merino Sale price£285
Verve - Navy Merino - Swaine Group LtdVerve - Navy Merino - Swaine
Verve - Navy Merino Sale price£285
Quaintrelle - Hot Pink Merino - Swaine Group LtdQuaintrelle - Hot Pink Merino - Swaine Group Ltd
Quaintrelle - Hot Pink Merino Sale price£480
Rococo - Deep Violet Merino - Swaine Group LtdRococo - Deep Violet Merino - Swaine Group Ltd
Rococo - Deep Violet Merino Sale price£285
Ukiyo - Vivid Blue Merino - Swaine Group LtdUkiyo - Vivid Blue Merino - Swaine Group Ltd
Ukiyo - Vivid Blue Merino Sale price£270
Ukiyo - Camel Merino - Swaine Group LtdUkiyo - Camel Merino - Swaine Group Ltd
Ukiyo - Camel Merino Sale price£270
Promenade Panama - Warm Sand - Swaine Group LtdPromenade Panama - Warm Sand - Swaine Group Ltd
Promenade Panama - Warm Sand Sale price£295
Sold outSundowner Panama - Navy Blue - Swaine Group LtdSundowner Panama - Navy Blue - Swaine Group Ltd
Sundowner Panama - Navy Blue Sale price£220
Strand Panama - Brown - Swaine Group LtdStrand Panama - Brown - Swaine Group Ltd
Strand Panama - Brown Sale price£220
Grove Panama - Natural - Swaine Group LtdGrove Panama - Natural - Swaine Group Ltd
Grove Panama - Natural Sale price£235
Globetrotter Panama - Natural - Swaine Group LtdGlobetrotter Panama - Natural - Swaine Group Ltd
Globetrotter Panama - Natural Sale price£325
Hat Brush - Silver Emblem - SwaineHat Brush - Silver Emblem - Swaine
Hat Brush - Silver Emblem Sale price£49
Hat Brush - Gold Emblem - SwaineHat Brush - Gold Emblem - Swaine
Hat Brush - Gold Emblem Sale price£49
Panama Toquilla Straw - White with Black Band - Swaine Group LtdPanama Toquilla Straw - White with Black Band - Swaine Group Ltd
Panama Toquilla Straw - White with Black Band Sale price£325
Panama Toquilla Straw - White with Navy Band - Swaine Group LtdPanama Toquilla Straw - White with Navy Band - Swaine Group Ltd
Panama Toquilla Straw - White with Navy Band Sale price£325
Panama Toquilla Straw - White with Striped Navy & Red Band - Swaine Group LtdPanama Toquilla Straw - White with Striped Navy & Red Band - Swaine Group Ltd
Panama Toquilla Straw - White with Striped Navy & Red Band Sale price£325
Brisa Panama Toquilla Straw - White with Black Band - Swaine Group LtdBrisa Panama Toquilla Straw - White with Black Band - Swaine Group Ltd
Brisa Panama Toquilla Straw - White with Black Band Sale price£350
Brisa Panama Toquilla Straw - White with Light Blue Band - Swaine Group LtdBrisa Panama Toquilla Straw - White with Light Blue Band - Swaine Group Ltd
Brisa Panama Toquilla Straw - White with Light Blue Band Sale price£350
Brisa Panama Toquilla Straw - White with Cream Band - Swaine Group LtdBrisa Panama Toquilla Straw - White with Cream Band - Swaine Group Ltd
Brisa Panama Toquilla Straw - White with Cream Band Sale price£350
4th Dr. Who Poet - Deep Sable Rabbit - Swaine Group Ltd4th Dr. Who Poet - Deep Sable Rabbit - Swaine Group Ltd
4th Dr. Who Poet - Deep Sable Rabbit Sale price£495
Swaine Fedora - Grey - Swaine Group Ltd

Felt Hats

Baseball Cap - Black Cashmere - Swaine Group Ltd

Caps

Craftsmanship

Enquire about customising a product to tailor it to you.

Servicing & Repairs

Offering repairs and restorations to ensure the longevity of your product.

Visit our Atelier Studio

Meet our artisans at our New Bond Street Atelier Studio.

APPOINTMENTS

Book an appointment to tour the workshop at New Bond Street. Book