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Discover more about Swaine London's new products and heritage history.

For Him

Experience timeless sophistication in Herbert Johnson's men's collection. Each piece is stitched with precision using fine needles by skilled artisans, ensuring longevity and durability.

Hand-stitched hats not only exude lasting elegance but also withstand the test of time, ready for countless re-blockings and refurbishments.

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Verve - Grey Merino - SwaineVerve - Grey Merino - Swaine
Verve - Grey Merino Sale price£285
Verve - Camel Merino - SwaineVerve - Camel Merino - Swaine
Verve - Camel Merino Sale price£285
Verve - Navy Merino - SwaineVerve - Navy Merino - Swaine
Verve - Navy Merino Sale price£285
Quaintrelle - Hot Pink Merino - SwaineQuaintrelle - Hot Pink Merino - Swaine
Quaintrelle - Hot Pink Merino Sale price£480
Rococo - Deep Violet Merino - SwaineRococo - Deep Violet Merino - Swaine
Rococo - Deep Violet Merino Sale price£285
Ukiyo - Vivid Blue Merino - SwaineUkiyo - Vivid Blue Merino - Swaine
Ukiyo - Vivid Blue Merino Sale price£270
Ukiyo - Camel Merino - SwaineUkiyo - Camel Merino - Swaine
Ukiyo - Camel Merino Sale price£270
Promenade Panama - Warm Sand - SwainePromenade Panama - Warm Sand - Swaine
Promenade Panama - Warm Sand Sale price£295
Sundowner Panama - Navy Blue - SwaineSundowner Panama - Navy Blue - Swaine
Sundowner Panama - Navy Blue Sale price£220
Strand Panama - Brown - SwaineStrand Panama - Brown - Swaine
Strand Panama - Brown Sale price£220
Grove Panama - Natural - SwaineGrove Panama - Natural - Swaine
Grove Panama - Natural Sale price£235
Globetrotter Panama - Natural - SwaineGlobetrotter Panama - Natural - Swaine
Globetrotter Panama - Natural Sale price£325
Hat Brush - Silver Emblem - SwaineHat Brush - Silver Emblem - Swaine
Hat Brush - Silver Emblem Sale price£49
Hat Brush - Gold Emblem - SwaineHat Brush - Gold Emblem - Swaine
Hat Brush - Gold Emblem Sale price£49
Essential Panama Toquilla Straw - White with Black Band - SwaineEssential Panama Toquilla Straw - White with Black Band - Swaine
Panama Toquilla Straw - White with Black Band Sale price£325
Essential Panama Toquilla Straw - White with Navy Band - SwaineEssential Panama Toquilla Straw - White with Navy Band - Swaine
Panama Toquilla Straw - White with Navy Band Sale price£325
Essential Panama Toquilla Straw - White with Striped Navy & Red Band - SwaineEssential Panama Toquilla Straw - White with Striped Navy & Red Band - Swaine
Panama Toquilla Straw - White with Striped Navy & Red Band Sale price£325
Brisa Panama Toquilla Straw - White with Black Band - SwaineBrisa Panama Toquilla Straw - White with Black Band - Swaine
Brisa Panama Toquilla Straw - White with Black Band Sale price£350
Brisa Panama Toquilla Straw - White with Light Blue Band - SwaineBrisa Panama Toquilla Straw - White with Light Blue Band - Swaine
Brisa Panama Toquilla Straw - White with Light Blue Band Sale price£350
Brisa Panama Toquilla Straw - White with Cream Band - SwaineBrisa Panama Toquilla Straw - White with Cream Band - Swaine
Brisa Panama Toquilla Straw - White with Cream Band Sale price£350
4th Dr. Who Poet - Swaine4th Dr. Who Poet - Swaine
4th Dr. Who Poet Sale price£495
Destiny Poet - Nutmeg Beaver - Swaine

Felt Hats

Newsboy Cap - Navy Herringbone - Swaine

Caps

Craftsmanship

Enquire about customising a product to tailor it to you.

Servicing & Repairs

Offering repairs and restorations to ensure the longevity of your product.

Visit our Atelier Studio

Meet our artisans at our New Bond Street Atelier Studio.

APPOINTMENTS

Book an appointment to tour the workshop at New Bond Street. Book