Skip to content

Swaine Group Ltd

Cart

Your cart is empty

Sign up for our newsletter

Discover more about Swaine London's new products and heritage history.

EXPLORE THE MAKING OF

THE ORIGINAL ATTACHÉ CASE

Behind the Scenes

Making the Margot

HERBERT JOHNSON

TOP HATS

British Design since 1750

A Legacy Of British Craft

mayfair, London

NEW BOND STREET

The New Bond Street Flagship highlights new collections and iconic heritage pieces. Housing our workshop, the store invites customers to witness our artisans applying age-old techniques and traditional skills.

LEARN MORE

MAYFAIR, LONDON

BURLINGTON ARCADE

Experience traditional British service at its very best, learn more about our trio of luxury brands and traditional etiquettes and drop off historic goods for our world-renowned aftercare service. Explore carefully curated collections in person and and pick up one's online orders at Burlington Arcade.

LEARN MORE

London

Harrods

Discover a carefully curated collection of Swaine products at this iconic British department store, a historic landmark on Brompton Road since 1849.

LEARN MORE

Tokyo, nagoya, osaka - Japan

Vulcanize London

Find the finest of Swaine goods at three Vulcanize London branches in Japan: The Playhouse, Tokyo, Nagoya, and Osaka – all home to a variety of luxury British brands.

LEARN MORE

British Heritage In The Making

Craftsmanship

JOURNAL ENTRIES

ETIQUETTE IN 1750: A GUIDE TO GRACEFUL LIVING

In 1750, etiquette was not merely a set of rules but a living expression of refinement and sophistication. Join us as we journey through the customs and courtesies that defined Georgian Britain.

Read More

THE MOST POPULAR UMBRELLA

When choosing a premium umbrella, the material of the handle is just as significant as the canopy itself. At Brigg, each wood is carefully selected for its character, strength and symbolism. Among all options, one consistently stands above the rest: oak.

Read More

SWAINE & ADENEY FEDORAS

Our latest Herbert Johnson launch—the limited-edition Patina Collection—honours the craftsmanship and legacy that define our brand. Introducing the Swaine Fedora and the Adeney Fedora; two remarkable and beautiful pieces inspired by tradition, but reinterpreted for the modern wearer.

Read More